OVERVIEW

Numerus Datum is a content marketing agency specializing in AI-driven article creation. They approached us struggling to scale — their monthly revenue had plateaued at $10.5K. Within 12 months of implementing a fully automated cold outreach system, powered by hyper-personalized AI messaging and free value-first offers (custom-written sample articles), they skyrocketed to $92K/month.

This case study breaks down exactly how we built and deployed the system that transformed their lead generation and sales pipeline.

1. Targeting & Data Enrichment

We started by identifying their most profitable customer profiles: B2B SaaS companies with active content needs and clear scaling pain points. Instead of relying on generic lead lists, our team used custom LinkedIn search logic to build tailored audiences. These leads were then run through our proprietary scraping and data enrichment engine, ensuring verified, high-quality email addresses with full company and decision-maker context.

This allowed us to bypass outdated methods and ensure every contact was a warm, relevant prospect, primed for engagement.

2. AI-Powered Outreach at Scale

Rather than blasting templated emails, we used generative AI to write tailored outreach for each individual lead—pulling in key profile data like company role, recent funding rounds, content volume, and more. The result? Messages that felt handcrafted, timely, and relevant. Many prospects were convinced a senior team member had written to them personally.

Each email thread offered a free, no-commitment sample article — written in the brand voice of the lead’s company. This value-first approach drastically increased response rates, reduced skepticism, and created immediate reciprocity.

THE SECRET: Automation ≠ Impersonal

When Numerus Datum first came to us, their sales team was overwhelmed — spending thousands on cold lists, making dozens of manual touches, and seeing diminishing returns. Their process relied too heavily on human effort at every stage.

We helped them shift their mindset: automation is not the enemy of authenticity. Instead, we reserved manual touches for only the most critical high-leverage moments — sales calls, demos, and late-stage objections — while fully automating everything else: scraping, enrichment, messaging, and even lead nurturing.

This allowed their team to close significantly more deals with less effort and zero burnout — proving that scalable growth comes from smart systems, not just more hustle.

Want to implement a similar system for your business?

Let’s talk.